IBOPE Media changes its brand to Kantar IBOPE Media

New brand combines Kantar Media’s global presence and technical preeminence with IBOPE Media’s local knowledge to reinforce leadership position in the Latin American media research market

From October it will be presented to the market the Kantar IBOPE Media, a company that combines the global technical know-how and leadership of Kantar Media – with a presence in more than 60 countries – with the more than 70 years’ experience and tradition of IBOPE Media in the Latin American market. After a period of maturing the acquisition, the attributes and culture of Kantar Media are being incorporated into the IBOPE Media brand.

With a view to ensuring lead position media research in the region, Kantar IBOPE Media will reinforce the proactive plan initiated over three years ago – accelerated following the acquisition – of investments in new solutions, scalability, access to technologies consolidated in international markets and focus on quality delivery.

“Our aim is to combine the best of the two companies to offer our customers the most innovative and excellent media research solutions. We consider that the delivery of quality, and always being ahead of new market needs will be the great strength of Kantar IBOPE Media,” says Orlando Lopes, IBOPE Media CEO.

About IBOPE Media

IBOPE Media is the leading media research business in Latin America and, following an acquisition in 2015, now forms part of Kantar Media, a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection.

Part of the Kantar group, it provides the most comprehensive and accurate intelligence on media consumption, performance and value.