Today sees the launch of Kantar IBOPE Media, a global leader in media intelligence, Kantar IBOPE Media will provide clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection.
Alongside a new brand mark, Kantar IBOPE Media will adopt the promise for clients, employees and suppliers to “Powering Informed Decisions” which reinforces our commitment to offering accurate, relevant information on consumption, performance and media investments.
“We know the market is faced with constant changes that generate new and growing needs for data, which are one of the most valuable assets for creating competitive advantage and income generation. Thus, we will continue to invest to offer an ever more dynamic portfolio of solutions and high quality services, generating constant innovations for our clients,” says Orlando Lopes, CEO at Kantar IBOPE Media.
About Kantar IBOPE Media
Kantar IBOPE Media is the leading media research business in Latin America and, following an acquisition in 2015, now forms part of Kantar Media, a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection.
Part of the Kantar group, it provides the most comprehensive and accurate intelligence on media consumption, performance and value.